keyword-research

Yes, You Do Need Keyword Research

One of the most common things I hear from small business owners who aren’t quite sure exactly how search engine optimization and keyword rankings really work is that they believe they don’t need any keyword research done for their site, or that keyword research they paid a few bucks for is reliable. When pressed on…

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how-to-improve-conversion-rates

Why You Should Always be Running Ongoing A/B Testing

If you run paid advertising campaigns of any sort, from AdWords, to Facebook, or anything else, you are missing out on a lot of potential revenue if you do not have an ongoing A/B testing (otherwise known as split testing) plan in place.  Let’s take a look at what A/B testing is, and why it…

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inbound-marketing-focus-1-31-14

I’m baaaaaaack!

Hello everyone! I’m sorry I haven’t been around in a while; I’ve spent the past few months preparing for and then executing an upgrade of the site.  I didn’t like the CMS and SEO options offered by Weebly, so hello, WordPress!  Working with Weebly made me feel a bit like Jack Nicholson in The Shining.…

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