Today we’re going to take a more in-depth look at the chimney sweeping client I recently worked with on optimizing landing page conversion rates through improvement of his basic copy. I’ve got some photos from the Wayback machine of the way his page used to look, and the way it does now. I recently heard…
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One issue I have consistently noticed over the past six months or so is that small businesses seem to be having trouble reaching out and directly contacting their target demographic, despite the fact that they have a wider variety of tools with which to work than ever. I believe this is mainly due to these…
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One thing that happens to many writers is that they lose their proficiency in certain applications of the craft as they eventually mature and begin developing their own specialization and style. I would argue that for writers looking to maximize freelance earnings over time, they should strive to maintain a baseline level of proficiency in…
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Don’t Do What I Did – Always Bill at least 50/50 as a Freelancer (NSFW Language in Video) If you’re a freelancer, billing can quickly become one of your most difficult and pressing issues. You’ll find that people may not treat your invoices and bills with the same respect they may give other providers, or…
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If you make your living as a writer, you will eventually become intimately familiar with Home Pages, in an incredibly wide variety of niches. It’s easy to understand why; almost every business has one, and they are one of the most commonly encountered forms of written communication many people encounter these days. So, odds are…
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My background is primarily in commercial writing. That is to say I write copy, do editing, work on ads, jingles, slogans, and a variety of similar tasks. What most of my projects have in common is their commercial nature; that is to say I am being paid to write by a business, who is interested…
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